Our Story

This brand was created by a mum, inspired by my daughters and built around family life. Using my girls’ names in the brand made it's deeply personal — a reminder of why I started and who I’m doing this for. Like many mums, my days are busy, messy, and full of love, and this brand grew naturally from everyday moments at home.

Why Scrunchies

As a mum, my hair is up more than it’s down. From school runs and playtime to work and evenings at home, I live in scrunchies. I wanted to create ones that are genuinely comfortable, gentle on your hair, and easy to wear all day without pulling or headaches — because mums deserve comfort too.

Our Products

Each scrunchie is carefully made with comfort in mind. I choose soft, hair-friendly fabrics that feel good to wear and help reduce tension and breakage. These are everyday scrunchies designed for real life — whether your hair is up in a quick bun, a ponytail, or worn on your wrist between uses.

Why This Brand Matters

Creating this brand has allowed me to build something I truly love while still being present for my family. It’s about creating products that fit into busy lives, support small business, and bring a little joy to everyday routines. Every scrunchie is made with care, intention, and a whole lot of mum love.

A Little Bit About Me

Hi, I’m Kelly 🤍
A mum, a maker, and the heart behind this brand. This business was inspired by my daughters and built around real, everyday mum life. Like so many mums, my days are busy, my hair is usually up, and comfort is everything. Scrunchies have always been part of my daily routine, but I struggled to find ones that were gentle, comfy, and practical enough for all-day wear — so I decided to create my own. I wanted to build a brand that felt personal, meaningful, and made with care. Using my daughters as inspiration, I created scrunchies that are kind to your hair, soft to wear, and designed to fit effortlessly into busy lives — from school runs and workdays to cosy evenings at home. Creating this brand has allowed me to turn something I truly love into something I’m proud to share with other mums. Every scrunchie is made with intention, comfort, and a whole lot of love.
Thank you for supporting my small business — it genuinely means the world to me.